>> Do you suppose this involves using the app to make the logo? Are they hoping for something made out of LEGO products? Are they just looking for a new graphic design? Hmmm.
Yeah it is a bit vague, and my first thought is that it looks a bit like a shameless promotion for an app that nobody knows about. But TBB posted about it, and it does sound like a really good idea:
LEGO Life social network aims to be a safe space for kids to share their creations [News]
I’m more interested in seeing if it actually catches on than seeing the results of the related contest. For contests, the modular building one sounds more interesting and I’m interested in seeing what people enter, even though I don’t plan to participate myself.