Ya I can see that. When I was growing up I got all kinds of stuff aquanauts, town, space and castle. The minifigure I made to represent me was an aquanauts body with a girl head, and I ran around and had all kinds of adventures. I drove a big truck, owned my own business, had a family and saved the world all the time! I had lots of fun without ever owning a Paradisa or Belville set (mind you, I wish I would have bought some Paradisa now), I just embraced the things I had fun with, whether they were marketed to me or not.
I can’t say I’m crazy about Friends, I’m not totally against it, but I wish they would have made them normal minifigures instead of taking the barbie approach. I think the main thing Friends has done for LEGO is to get adults to buy sets for girls because that’s what they see, it’s ‘for girls’. Where as previously they may not have bought LEGOS because they were ‘for boys’.
Legos marketing of friends to me is more a reflection of social perception, and the labeling of ‘toys for girls’ and ‘toys for boys’. God forbid you let your daughter play with something that is meant for a boy, and boys playing with toys meant for girls, OH THE HUMANITY!
Just my 2 cents. Sorry if it’s more of a rant. 🙂
