Laura, you raise an excellent point. The fact that the Friends sets are “for girls” is most likely an adult perception rather than a kids perception. In order to get adults to but Lego for girls, Lego has to be perceived (by the general adult toy buying public) as a “girls” toy. Right or wrong, most of Lego’s sets are perceived by the general public as “boys” sets, even though AFOLs know that Lego is a gender nuetral toy at its core. One potentially unfortunate side effect of the Friends marketing (lots of pink, Friends figs, etc.) may be that kids themselves will begin to divide sets into “boy” sets and “girl” sets.