I actually wrote a paper about this my freshman year haha and while LEGO adapted their products extensively for LEGO Friends (new minifigs and colors), we can’t exactly lie about the numbers. LEGO Friends is the most successful ‘girl’ line LEGO released. With flops like Paradisa and Bellville, LEGO spent a lot of time researching on how girls play vs boys play. Its quite interesting that Lara brought up ‘living through the eyes of her minifig’ because girls tend to roleplay more, so LEGO made sets that give specific purpose, with characters with backstories because girls love the detail.
Idk that’s my view, so while I don’t personally buy those sets, it has gotten a lot of young girls involved with LEGO, so I see that as a step in the right direction 😉