I actually ended up there due to a Chrome add-in called FVD Downloader. In addition to downloading any flash videos (Youtube, others) it also displays some advertising. So While on the Lego website I was mousing over a set and a little sub-menu popped up displaying several other sets for sale. One was for the $68 Creator Winter set (which took me to fresh toys), some others, and another for the Exosuit at Target. I actually went to the Target website which allowed me to get the Exosuit since they have it in stock. Yaaay!
At first I thought they were Lego sponsored pages, but that idea quickly vanished. I did some digging on the fresh toys site, remembered the discussion around lugess, and then realized they were basically the same thing.
But, more importantly, the Exosuit is available at Target if anyone is still interested.